Event: Malaysia Shopper Excellence Summit 2022

Shopper-centric marketing is the key to brand building

Worldpanel Division, Kantar Malaysia hosted the Shopper Excellence Summit 2022, which was held in Pavilion Hotel Kuala Lumpur on 13^th October 2022. A total of 62 attendees from the FMCG industry, had joined us at this event.

The take-home FMCG industry experienced unprecedented growth in the last 2 years due to the pandemic. Being at an all-time high, it’s more important than ever for marketers and brand owners to be more focused on sustaining their business growth for the coming years.

Hence, this year, we showcased the importance of shopper-centric marketing in brand building to the industry players. Where we shared with them the shopper marketing principles and how can a brand owner embed shopper insights into their business planning and decision-making - putting the shoppers first and being a brand that is relevant to them.

The summit featured presentations from Kantar Experts on topics:

1. 3 Shopper Marketing Secrets by Daniel Lee, Business Development Director
2. Where are the Malaysian Shoppers Right Now? by Chin Tsze-Tsze, Account Director
3. What is the Missing Link to Brand Building? by Ang Jia Jian, Business Development Manager
4. What is a Shopper Panel? by Teoh Choon Keat, Account Director  

“Only 1 out of the top 15 brands in Malaysia, has been consistently growing for the past 10 years.” 
-Kantar Brand Footprint Report 2022-

Shopper Excellence Summit 2022 is an excellent opportunity for industry players to learn more about Kantar’s services and capabilities and how Kantar can help identify business opportunities to grow their business.

Contact our expert to learn more.