About

In a joint initiative with LMRB, Kantar tracks monthly FMCG purchases of 4,500 Sri Lankan homes from across the country. It tracks over 60+ FMCG categories across Food & Beverages, Personal Care and Home Care, giving an understanding of changing FMCG purchase dynamics. 

This sample provides a granular read and a detailed and in-depth analysis supported by the introduction of digital-data capture through tablets that will be rolled out across the country during 2019.