About

Vietnam has 90 million inhabitants living in around 20 million homes. Put into perspective, it is the 65th largest country in the world by surface area, and the 13th largest by population, making it a very high potential location. Vietnam enjoys the 42nd largest economy by GDP with one of the fastest GDP growth rates worldwide.

To survive and grow within the fastest growing FMCG markets globally, it’s critical for businesses to access to the right information. That’s why our aspiration is to know more than anyone about when, where, what and why people buy and use consumer products. Our extensive portfolio covers more than 130 categories and 2,500 brands on the FMCG sector (including food, dairy, beverages, personal care and household products). Through our accurate market monitoring, advanced analytics and tailored market research solutions we have the depth and breadth of expertise and knowledge to deliver unrivalled sharpness and clarity of insight to both the big picture and the fine detail.