2023 Malaysia FMCG Outlook 

The market is open once again, but FMCG brands in Malaysia are still facing obstacles to growth, with a decline in value for total in-home groceries in 2022. Now it’s time to turn our focus to the year ahead. 

In our new report – 2023 Malaysia FMCG Outlook – we explore the impact post-COVID normalisation of shopping behaviour and rising inflation will have on the market. We can already see evidence that consumers are becoming more cautious and selective in their spending, and a trend for ‘buying less and shopping more’ is emerging. 

You will learn about:

• The key drivers motivating Malaysian shoppers right now
• How to ensure they consider your brand – and then convert them in store
• Understanding how relevant your brand or category is to shoppers
• How different income groups are responding to market dynamics
• The evolving channel landscape
• Three top tips for thriving in 2023