Report: 2025 Peninsular Malaysia FMCG Outlook

Decoding 5% Market Growth Amidst Price Stabilisation

Peninsular Malaysia’s in-home FMCG market has recorded a 5% growth in the latest year, largely driven by a 4% increase in purchasing volume. This marks a shift from the previous year, where value growth was primarily inflation-driven, while volume remained stagnant. Now, with prices stabilising at a higher level, shoppers have adjusted their behaviour—buying more per trip while making fewer grocery runs.

This change presents both challenges and opportunities. As shoppers reduce their average annual trips, brands and retailers face fewer touchpoints to engage consumers. However, with higher spending per trip and more items purchased per visit, it becomes essential to secure a place in every shopping basket.

For brands, this means innovation is key. The fastest-growing brands are those that have successfully increased SKU per buyer rates, ensuring that consumers continue to explore more of their portfolio rather than switching away.

What You’ll Discover in This Report

• How shoppers are adapting to price stabilisation
• Why baskets are getting bigger and SKUs are expanding
• The impact of fewer but heavier shopping trips
• What’s driving market leaders forward

This 2025 Malaysia FMCG Outlook (Peninsular Edition) report provides a comprehensive analysis of the latest consumer and market trends, helping brands, retailers, and industry players identify strategic actions to stay ahead in the evolving FMCG landscape. Don’t miss out on the insights that will help you refine your product strategy, SKU portfolio, pricing approach, and shopper engagement tactics in 2025.