Report: Boycotts and Behaviour

How the BDS Movement is Shaping Malaysia’s FMCG Market

The resurgence of the BDS movement in Malaysia has brought notable shifts to the FMCG sector. With changing consumer behaviour and evolving market dynamics, multinational corporations (MNCs) are facing both challenges and opportunities.

What’s happening?

• Shopper behaviour is shifting—who is affected the most?
• Market disruptions—are they temporary or long-term?
• The role of loyalty—how are consumers adjusting their brand choices?

Understanding these trends is crucial for brands looking to navigate this evolving landscape.

The FMCG sector in Malaysia is undergoing a transformation, and businesses must be proactive in responding to these changes. Whether you are a market leader or an emerging player, staying ahead of the curve is essential.

Our latest report provides in-depth analysis of these market shifts, helping you make informed decisions backed by data. Discover how brands are adapting successfully, the key trends shaping consumer behaviour, and the strategies that will define the future of FMCG in Malaysia.

Read the report now to uncover the latest trends and insights that will help your brand stay resilient and thrive.