Report: Global Brand Footprint 2023

Worldpanel’s hotly anticipated Brand Footprint report is here and overflowing with a wealth of insights we've uncovered in the world of Fast-Moving Consumer Goods (FMCG). 

In a year where shoppers made the same number of brand choices as they usually do, it turns out there’s an important difference: they’re increasingly opting for smaller and newer brands. And while half the brands globally are winning and half are declining, a staggering 91% of the winners improved their household penetration. So what does all this mean for your brand? 

Here are just some of the pieces Worldpanel’s new report reveals: 

• Sprite’s success story: Adding 33.8 million new shoppers globally
• Disrupting the market: Discounters on the rise
• Underdogs making waves: Small brands challenging the industry giants
• Regional influences: The impact of local nuances and consumer preferences on brand success
• Brand rankings galore

Be among the first to access the 2023 Brand Footprint report.