In the Media

• 20/06/2023 - The Market Monitor

  ‘Filipinos now more value-conscious in FMCG purchases’—Kantar

  
  

  “Filipinos are becoming more critical of their brand choices, especially this year, as their decisions are expected to be influenced largely by the level of inflation we will face. To cope with higher prices whilst purchasing what they need for their post-pandemic lifestyle, shoppers are leveraging a range of tactics, including changing their product mix,”

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• 07/06/2023 - Malaya Business Insight

  Pinoys becoming more value-conscious

  
  

  Kantar’s latest data about the fast moving consumer goods (FMCG) industry showed private labels, beauty products, pet care, sustainability are among trends shaping Filipinos’ shopping behavior.

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• 07/06/2023 - Metro News Central

  Filipinos more value-conscious in FMCG purchases

  
  

  Filipinos are coming out of the pandemic more value-conscious than ever, Kantar, the world’s leading marketing data and analytics company, reveals based on its latest data about the FMCG (Fast Moving Consumer Goods) industry.

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• 11/05/2023 - CNN Philippines

  TV Interview: Shopping behaviors in the new normal

  
  

  The COVID-19 pandemic has changed the way the world works, and that includes shopping. But inflation is also affecting shopping habits as Filipinos dig deep into their pockets for their daily needs. Kantar Philippines' Managing Director Marie-Anne Lezoraine joins us to talk about this.

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• 25/11/2022 - The Philippine Star

  Filipinos opt for best value brands, says Kantar

  
  

  Filipino shoppers are becoming more discerning in their choices in fast moving consumer goods (FMCG) channels as they opt for brands and retailers offering the best value, according to the latest study by Kantar.

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• 24/11/2022 - Yahoo! News

  Filipinos spend more in neighborhood stores

  
  

  MORE Filipinos are turning to smaller proximity stores or sari-sari stores to buy basic goods as one of the ways to manage the impact of inflation on their daily budget.

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• 23/11/2022 - Inquirer.net

  Filipinos buying more from ‘sari-sari’ stores

  
  

  More Filipino consumers are turning to smaller, neighborhood sari-sari stores instead of supermarkets when it comes to cheap, fast-selling consumer goods—such as coffee and noodles—amid rising prices, according to a study conducted by data and consulting company Kantar.

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• 23/11/2022 - Business Mirror

  Best-value offer top of consumers’ choice

  
  

  DUE to inflationary issues, more Filipinos are turning to brands and retailers that offer value for money, convenience and product assortment when it comes to their fast moving consumer good (FMCG) needs, a top executive of Kantar said on Tuesday.

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• 22/11/2022 - BusinessWorld

  Selective buying behavior noted in PHL FMCG segment as inflation bites

  
  

  THE fast-moving consumer goods (FMCG) market has been marked by more selective purchasing behavior because of inflation, according to data and analytics firm Kantar.

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• 02/11/2022 - Adobo Magazine

  Keratin Plus, Wings, and Bioderm top Kantar’s top 10 fastest growing FMCG brands in the Philippines

  
  

  Based on the latest Brand Footprint report of the Worldpanel Division of Kantar, the list consisted of a mix of personal care, home care, and food and beverage products that Filipinos are choosing more and more for their households.

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• 20/10/2022 - Dot Daily Dose

  Kantar names 10 Fastest Growing FMCG brands in PH

  
  

  Based on the latest Brand Footprint report of the Worldpanel Division of Kantar, the list consisted of a mix of personal care, home care, and food and beverage products that Filipinos are choosing more and more for their households.

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• 20/10/2022 - Ventures Cebu

  Top 10 fastest growing consumer goods brands in Philippines 2021

  
  

  A mix of personal care, home care, and food and beverage products made it to the list of the top 10 fastest growing consumer goods brands in the Philippines in 2021.
  
  

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