Latest Insights
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Kantar x Meta Report: Maximise Ad Effectiveness in SEA
11/07/2024
Investing in the right media platform to maximise ad-effectiveness -
FMCG Monitor: Q4 2023
12/03/2024
Learn more about our latest findings in the FMCG market in the Philippines for Q4 2023. -
FMCG Monitor: Q3 2023
10/11/2023
Learn more about our latest findings in the FMCG market in the Philippines for Q3 2023.
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Asia Pulse - Q2 2023
12/10/2023
Let's find out what's happening in the region in the past quarter. -
FMCG Monitor: Q2 2023
11/08/2023
Learn more about our latest findings in the FMCG market in the Philippines for Q2 2023. -
Brand Footprint Asia 2023
09/08/2023
Unveil the Most Chosen Brands in the region of Asia here.
Featured Reports
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Webinar: Beauty Trends in Asia 2022
Join our webinar on 21 Sept to uncover beauty shoppers’ behaviour in the age of inflation
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Webinar: Is inflation stalling the green momentum in FMCG?
Join our webinar on 22 Sept to explore ways to connect and win environmentally-conscious shoppers.
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Living in COVID-19 times
Understand how the COVID19 impacted the overall FMCG spend in each market across Asia
In the Media
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20/06/2023 - The Market Monitor
?Filipinos now more value-conscious in FMCG purchases??Kantar
?Filipinos are becoming more critical of their brand choices, especially this year, as their decisions are expected to be influenced largely by the level of inflation we will face. To cope with higher prices whilst purchasing what they need for their post-pandemic lifestyle, shoppers are leveraging a range of tactics, including changing their product mix,?
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07/06/2023 - Malaya Business Insight
Pinoys becoming more value-conscious
Kantar?s latest data about the fast moving consumer goods (FMCG) industry showed private labels, beauty products, pet care, sustainability are among trends shaping Filipinos? shopping behavior.
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07/06/2023 - Metro News Central
Filipinos more value-conscious in FMCG purchases
Filipinos are coming out of the pandemic more value-conscious than ever, Kantar, the world?s leading marketing data and analytics company, reveals based on its latest data about the FMCG (Fast Moving Consumer Goods) industry.
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11/05/2023 - CNN Philippines
TV Interview: Shopping behaviors in the new normal
The COVID-19 pandemic has changed the way the world works, and that includes shopping. But inflation is also affecting shopping habits as Filipinos dig deep into their pockets for their daily needs. Kantar Philippines' Managing Director Marie-Anne Lezoraine joins us to talk about this.
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25/11/2022 - The Philippine Star
Filipinos opt for best value brands, says Kantar
Filipino shoppers are becoming more discerning in their choices in fast moving consumer goods (FMCG) channels as they opt for brands and retailers offering the best value, according to the latest study by Kantar.
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24/11/2022 - Yahoo! News
Filipinos spend more in neighborhood stores
MORE Filipinos are turning to smaller proximity stores or sari-sari stores to buy basic goods as one of the ways to manage the impact of inflation on their daily budget.
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23/11/2022 - Inquirer.net
Filipinos buying more from ?sari-sari? stores
More Filipino consumers are turning to smaller, neighborhood sari-sari stores instead of supermarkets when it comes to cheap, fast-selling consumer goods?such as coffee and noodles?amid rising prices, according to a study conducted by data and consulting company Kantar.
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23/11/2022 - Business Mirror
Best-value offer top of consumers? choice
DUE to inflationary issues, more Filipinos are turning to brands and retailers that offer value for money, convenience and product assortment when it comes to their fast moving consumer good (FMCG) needs, a top executive of Kantar said on Tuesday.
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22/11/2022 - BusinessWorld
Selective buying behavior noted in PHL FMCG segment as inflation bites
THE fast-moving consumer goods (FMCG) market has been marked by more selective purchasing behavior because of inflation, according to data and analytics firm Kantar.
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02/11/2022 - Adobo Magazine
Keratin Plus, Wings, and Bioderm top Kantar?s top 10 fastest growing FMCG brands in the Philippines
Based on the latest Brand Footprint report of the Worldpanel Division of Kantar, the list consisted of a mix of personal care, home care, and food and beverage products that Filipinos are choosing more and more for their households.
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20/10/2022 - Dot Daily Dose
Kantar names 10 Fastest Growing FMCG brands in PH
Based on the latest Brand Footprint report of the Worldpanel Division of Kantar, the list consisted of a mix of personal care, home care, and food and beverage products that Filipinos are choosing more and more for their households.
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20/10/2022 - Ventures Cebu
Top 10 fastest growing consumer goods brands in Philippines 2021
A mix of personal care, home care, and food and beverage products made it to the list of the top 10 fastest growing consumer goods brands in the Philippines in 2021.
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