20/06/2023 - The Market Monitor

“Filipinos are becoming more critical of their brand choices, especially this year, as their decisions are expected to be influenced largely by the level of inflation we will face. To cope with higher prices whilst purchasing what they need for their post-pandemic lifestyle, shoppers are leveraging a range of tactics, including changing their product mix,”

07/06/2023 - Malaya Business Insight

Kantar’s latest data about the fast moving consumer goods (FMCG) industry showed private labels, beauty products, pet care, sustainability are among trends shaping Filipinos’ shopping behavior.

07/06/2023 - Metro News Central

Filipinos are coming out of the pandemic more value-conscious than ever, Kantar, the world’s leading marketing data and analytics company, reveals based on its latest data about the FMCG (Fast Moving Consumer Goods) industry.

11/05/2023 - CNN Philippines

The COVID-19 pandemic has changed the way the world works, and that includes shopping. But inflation is also affecting shopping habits as Filipinos dig deep into their pockets for their daily needs. Kantar Philippines' Managing Director Marie-Anne Lezoraine joins us to talk about this.

25/11/2022 - The Philippine Star

Filipino shoppers are becoming more discerning in their choices in fast moving consumer goods (FMCG) channels as they opt for brands and retailers offering the best value, according to the latest study by Kantar.

24/11/2022 - Yahoo! News

MORE Filipinos are turning to smaller proximity stores or sari-sari stores to buy basic goods as one of the ways to manage the impact of inflation on their daily budget.

23/11/2022 - Inquirer.net

More Filipino consumers are turning to smaller, neighborhood sari-sari stores instead of supermarkets when it comes to cheap, fast-selling consumer goods—such as coffee and noodles—amid rising prices, according to a study conducted by data and consulting company Kantar.

23/11/2022 - Business Mirror

DUE to inflationary issues, more Filipinos are turning to brands and retailers that offer value for money, convenience and product assortment when it comes to their fast moving consumer good (FMCG) needs, a top executive of Kantar said on Tuesday.

22/11/2022 - BusinessWorld

THE fast-moving consumer goods (FMCG) market has been marked by more selective purchasing behavior because of inflation, according to data and analytics firm Kantar.

02/11/2022 - Adobo Magazine

Based on the latest Brand Footprint report of the Worldpanel Division of Kantar, the list consisted of a mix of personal care, home care, and food and beverage products that Filipinos are choosing more and more for their households.

20/10/2022 - Dot Daily Dose

Based on the latest Brand Footprint report of the Worldpanel Division of Kantar, the list consisted of a mix of personal care, home care, and food and beverage products that Filipinos are choosing more and more for their households.

20/10/2022 - Ventures Cebu

A mix of personal care, home care, and food and beverage products made it to the list of the top 10 fastest growing consumer goods brands in the Philippines in 2021.

22/09/2022 - The Freeman

While consumer buying behavior has changed in the last two years due to the pandemic, which focused more on budget-friendly household essentials, haircare emerged as the number one fast growing consumer brand in the Philippines.

21/09/2022 - Inquirer.net

The 2022 edition of the Asia Brand Footprint, a report published yearly by global data, insights and consulting company Kantar’s Worldpanel Division, said the easy-to-cook noodles manufactured by Monde Nissin Corp. had the highest rating among FMCG brands and was bought by 98.4 percent of households over the past decade.

21/09/2022 - Edge Davao

In a virtual press briefing Tuesday, Kantar Philippines client director Niño Nierva said seven of the top 10 FMCG brands in 2021 are in the food sector.

20/09/2022 - ABS-CBN News

Almost all Filipino households bought Lucky Me! Instant Noodles in the last decade, making it number 1 on Kantar's list of top 10 most chosen fast-moving consumer goods in the country, according to the report released by the company on Tuesday.

20/09/2022 - Business Mirror

ELECTRONIC commerce (e-commerce) may be here but it wouldn’t dislodge the neighborhood mom-and-pop store out of the top spot for purchasing the top 10 FMCG brands in the past decade and in the coming years, a study by the local business of Kantar Group Ltd. revealed.

20/09/2022 - Manila Bulletin

Ten fast moving consumer goods (FMCG) comprising of food and beverages as well as personal and homecare brands remained constant in Filipino households over the last ten years, a research on brand footprint in the country revealed.

20/09/2022 - Philippine News Agency

Data, insights, and consulting firm Kantar Philippines said Filipinos prioritize food products and consider price when buying fast-moving consumer goods, especially in the past two years of the coronavirus disease 2019 (Covid-19) pandemic.

25/08/2022 - The Manila Times

Marketing data and analytics firm Kantar, in its pilot release of the Shopperscope study, observed key changes in the spending habits of Filipinos from 2018 to 2022, as a result of the pandemic.

24/08/2022 - BusinessWorld

Changes in budgeting for food will continue to shape how Filipinos shop, according to a study by marketing data and analytics company Kantar.

24/08/2022 - Malaya Business Insight

The pandemic has reshaped the spending habits of Filipinos, findings of the Shopperscope study of Kantar showed.

24/08/2022 - Inquirer.net

Filipinos spend about half of their income on utilities, transportation, and food — the last one taking up a third of their budget, according to the results of a study released on Tuesday.

24/08/2022 - RMN Networks

Inilalaan ng mga Pilipino ang one-third o higit 30% ng kanilang budget para sa budget.Batay ito sa datos ng data analytics group na Kantar kaugnay sa pag-aaral nila sa spending habits ng 2,000 Filipino respondents nila mula 2018 hanggang 2022.

24/08/2022 - Bombo Radyo

Karamihan sa mga kinikita o sahod ng mga Filipinos ay napupunta sa pagkain.
Base sa inilabas na resulta ng pag-aaral ng data analytics na Kantar na kalahati sa mga kita ng mga Filipino ay napupunta sa utilities,
transportation at pagkain.

23/04/2022 - Daily Tribune

Kantar noted the return of Filipino shoppers are now evident that would help aid the recovery of the Fast-Moving Consumer Goods (FMCG) industry in 2022.

22/04/2022 - Malaya Business Insight

Following an 11-percent decline in sales of fast-moving consumers goods (FMCG) the past two years, data, insights and consulting company Kantar said brands in the FMCG industry will become cautiously optimistic about their growth prospects despite initial signs of recovery.

22/04/2022 - The Manila Times

The Philippines' fast-moving consumer goods (FMCG) industry is expected to recover this year, aided by new Filipino shopping habits established during the pandemic, insights and consulting company Kantar said.

22/04/2022 - Inquirer.net

Mobility restrictions may have eased with the decline in COVID-19 cases, but many consumers still opt to buy their daily necessities from a nearby “sari-sari” store rather than go to big supermarkets, according to data analytics firm Kantar Philippines.

21/04/2022 - BusinessWorld

The fast-moving consumer goods (FMCG) industry needs to consider how the pandemic has transformed shopping habits, according to data and consulting firm Kantar.

21/04/2022 - Philippine News Agency

Outlook for the fast-moving consumer goods (FMCG) sector is “cautiously optimistic” this year as the pandemic left a prolonged disruption in shopping habits among Filipinos, data, insights, and consulting company Kantar said.

10/03/2022 - Malaya Business Insight

The Philippines is slow to return to pre-pandemic levels when it comes to its purchases of fast-moving consumer goods (FMCG).

09/03/2022 - The Manila Times

The recovery of the country's fast-moving consumer goods (FMCG) market is expected to be slower compared to that of other countries, a report released by data, insights and consulting company Kantar said.

09/03/2022 - Daily Tribune

Shopping baskets of consumers globally may no longer be the same after two years of the Covid-19 pandemic.

11/11/2020 - Business Mirror

The surge in fast-moving consumer goods (FMCG) sales during the holidays will be lower than the usual 20% seen in previous years, a market research company said.

23/10/2020 - Adobo Magazine

Kantar, the world’s leading data, insights and consulting group, has revealed that 72% of Filipinos are more likely to purchase a product when it is advertised on both television and Facebook, which is 3.4x higher than exposure to TV alone.

15/04/2020 - Malaya Business Insight

Consumption of media and purchase of hygiene goods have significantly increased following the new coronavirus disease 2019 (COVID-19) pandemic.

15/04/2020 - Adobo Magazine

Daily conversations of Filipinos on social media on the novel coronavirus disease or COVID-19 significantly spiked after the community quarantine was implemented in Metro Manila and then in Luzon.

14/04/2020 - Business Mirror

Filipinos worried over their financial planning and security as the coronavirus 2019 (Covid-19) pandemic swept across the archipelago, according to data, in-sights and consulting firm Kantar.

08/07/2019 - Adobo Magazine

Kantar, through its Worldpanel Division Asia, reveals that local noodle brand Lucky Me is the top most chosen brand in the Philippines for the fourth consecutive year. This is based on the 2019 edition of the Asia Brand Footprint report, which ranks FMCG (Fast Moving Consumer Goods) brands in terms of consumer reach points or CRP in seven (7) Asian markets, namely Philippines, China mainland, Indonesia, Korea, Malaysia, Taiwan and Vietnam.

08/07/2019 - Malaya Business Insight

Lucky Me is the top most chosen brand in the Philippines for the fourth consecutive year, according to the 2019 edition of the Asia Brand Footprint report.

27/05/2019 - Malaya Business Insight

Sales volume and value of fast-moving consumer goods (FMCG) in the Philippines rose in 2018 as Filipinos bought and consumed more despite higher inflation, according to Kantar’s FMCG Monitor.

26/05/2019 - Yahoo News

FILIPINOS have been shopping more as the volume sales of fast-moving consumer goods (FMCG) in the Philippines has risen by 10.9 percent in 2018 compared to a year ago, according to Kantar’s FMCG Monitor.

26/05/2019 - SunStar

FILIPINOS have been shopping more as the volume sales of fast-moving consumer goods (FMCG) in the Philippines has risen by 10.9 percent in 2018 compared to a year ago, according to Kantar’s FMCG Monitor.

08/01/2019 - Marketing Interactive

Kantar Worldpanel found out that three out of 100 homes in the Philippines would have tried a new FMCG product a year after it was launched, of which only one-fourth will come back to repurchase it for their homes.

27/12/2018 - Adobo Magazine

In the Philippines, Kantar Worldpanel studied product launches, including new brand releases and renovations or upgrades to existing products, across 24 FMCG categories from 2015 to 2017. The report showed how the products performed overall: how many were picked up, how many were left unnoticed, and which products stayed in the grocery lists of Filipino shoppers.

21/12/2018 - SunStar

The more brands innovate, the more buyers they recruit.

13/09/2018 - Malaya Business Insight

Just as Filipinos deal with rising prices, a survey conducted by Kantar Worldpanel showed more than half of Filipinos are doing less shopping for fast-moving consumer goods (FMCG) in the first half of 2018.

13/09/2018 - Business World

More than half of Filipinos went on fewer shopping trips to purchase fast-moving consumer goods (FMCG) during the first half of 2018 amid rising consumer prices.

12/09/2018 - SunStar

More than half of Filipino homes made fewer trips to buy Fast Moving Consumer Goods (FMCG) from January to June 2018 compared to the same period a year ago

12/09/2018 - Marketing Interactive

More than half of Filipino homes made fewer trips to buy Fast Moving Consumer Goods (FMCG) from January to June 2018 compared to the same period a year ago.

18/07/2018 - SunStar

E-Commerce is expected to be the fastest rising channel for fast-moving consumer goods (FMCG) sales in the world by 2020 with a 7.2 percent projected growth, according to the latest “Winning Omnichannel: Finding Growth in Reinvented Retail” report of Kantar Worldpanel.

18/07/2018 - Business World

More people are preferring to shop online driven by the convenience e-commerce platforms have to offer, with sales of fast-moving consumer goods (FMCG) sold online expected to grow by 7.2% by 2020, according to global research firm Kantar Worldpanel.

12/07/2018 - Malaya Business Insight

E-commerce is expected to be the fastest rising channel for fast-moving consumer goods (FMCG) sales in the world by 2020 with a 7.2 percent projected growth,according to the latest Winning Omnichannel: Finding Growth in Reinvented Retail” report of Kantar Worldpanel.

11/07/2018 - Adobo Magazine

E-commerce is expected to be the fastest rising channel for fast-moving consumer goods (FMCG) sales in the world by 2020 with a 7.2% projected growth, according to the latest “Winning Omnichannel: Finding Growth in Reinvented Retail” report of Kantar Worldpanel.

11/07/2018 - Business World

More shoppers are choosing to shop online because of the convenience e-commerce platforms offer, with sales of fast-moving consumer goods (FMCG) sold online expected to grow by 7.2% by 2020, according to global research firm Kantar Worldpanel.

18/04/2018 - Malaya Business Insight

Filipinos continue to upsize by buying consumer goods in larger packs, according to a research by Kantar Worldpanel, the global expert in shopper’s behavior.

17/04/2018 - Business World

Filipino consumers purchased more Fast-Moving Consumer Goods (FMCGs) in bulk in 2017 across many product categories, consumer research firm Kantar Worldpanel said, citing the results of a study.

16/04/2018 - Adobo Magazine

Filipinos are buying bigger pack sizes each time they visit the store, as reflected in the 6.3 percent growth of volume per trip in 2017. Research by Kantar Worldpanel, the global expert in shopper’s behavior revealed that Filipino shoppers are continuing to ‘upsize’ or buy FMCG (fast moving consumer goods) products in bigger pack sizes.

23/02/2018 - Philippine Daily Inquirer

Kantar Worldpanel study shows that consumers in Asia patronize homegrown brands

19/02/2018 - Adobo Magazine

Kantar Worldpanel revealed that despite the influx of popular foreign brands, local brands continue to thrive in the Philippine FMCG market, with approximately 60 percent of Filipinos patronizing homegrown products over imported goods.

16/02/2018 - Daily Tribune

Kantar Worldpanel revealed that despite the influx of popular foreign brands, local brands continue to thrive in the Philippine FMCG market, with approximately 60 percent of Filipinos patronizing homegrown products over imported goods.

16/02/2018 - Malaya Business Insight

Despite the influx of popular foreign brands, local brands continue to thrive in the Philippine fast moving consumer goods market, with approximately 60 percent of Filipinos patronizing homegrown products over imported goods.

26/12/2017 - Manila Times

The accessibility of pharmaceutical channels in the Philippines plays a vital role in securing a place for drugstores in the fast-moving consumer goods (FMCG) segment.

24/12/2017 - Business Mirror

While major mall developers in the country are aggressively expanding to other retail formats, such as hyper and supermarkets, Filipino shoppers still turn to their trusted sari-sari, or neighborhood variety stores, and nearby market stalls, as they still consider traditional channels as the No. 1 shopping destination for fast-moving consumer goods (FMCG).

18/12/2017 - Business World

Electronic commerce (e-commerce) remains underdeveloped in the Philippines for selling fast-moving consumer goods (FMCG), with traditional retail outlets still the leading point of purchase, Kantar Worldpanel said, citing the results of a study.

14/12/2017 - Adobo Magazine

Research by Kantar Worldpanel, the global expert in shoppers’ behavior, shows that despite the influx of nearby hyper and supermarkets, Filipino shoppers still consider traditional trade (sari-sari stores and market stalls) as their number one shopping destination for fast-moving consumer goods (FMCG) products.

14/12/2017 - Malaya Business Insight

Despite the prevalence and continued expansion of hyper/supermarkets in the country, majority of Filipinos still prefer to buy fast-moving consumer goods (FMCG) such as milk, coffee, bread, diapers among others in Sari-Sari stores due to their proximity and convenience, according to the Kantar Worldpanel Smart Shopper study.

14/12/2017 - Manila Bulletin

Unlike in other countries, the biggest supermarket chains in the Philippines are yet to fully capture the loyalty of Filipino consumers as most of them still prefer traditional trade or shopping from “sari-sari stores” and market stalls.

24/10/2017 - Business World

Spending on fast-moving consumer goods (FMCGs) in the Philippines grew faster than the Southeast Asian average in the 12 months to June, according to a consumer research firm.

24/10/2017 - Malaya

Filipinos are becoming more conscious on their food and beverage purchases yet their spending on home care is growing much faster, findings of the Kantar Worldpanel consumer insights report show for the year ending second quarter of 2017.

23/10/2017 - Adobo Magazine

Kantar Worldpanel, the global expert in shoppers’ behavior, recently revealed a 3 percent growth in the total FMCG (fast moving consumer goods) market in Asia in the past 12 months ending June 2017 (July 2016 to June 2017)

29/09/2017 - Philippine Daily Inquirer

The next time you find yourself smushed by the crowd during your commute on the train, take comfort in the knowledge that your co-passenger most likely took the time to hop in the shower beforehand, as bath time, apparently, is a daily ritual sacred to many Filipinos—and it shows in their shopping habits, says a global consumer behavior research firm.

28/08/2017 - The Freeman

Yes, e-commerce is making waves in the global market.
But it looks traditional trade is still prevalent in the Philippines.

27/04/2017 - Philippine Daily Inquirer

Although hampered by our daily hectic schedules, Filipinos are actually making healthier food choices, recent data showed. According to a study conducted by the international consumer knowledge company Kantar Worldpanel, Filipinos are now shopping for “lighter” food variants with more nutritional benefits.

05/03/2017 - Malaya Business Insight

Kantar Worldpanel data reveals that Filipinos are slowly becoming more health conscious in their food and beverage choices, opting for light variants or those with more nutritional benefits.

03/03/2017 - Business World

CONSUMERS are shifting toward healthier food and beverage choices,
increasing the sales of food variants with more nutritional value in 2016,
according to a survey conducted by Kantar World Panel.

12/12/2016 - www.pressreader.com/philippines/the-freeman/20161125/281904477778115

Spending growth of households in Visayas and Mindanao has suppressed the average growth rate if Luzon and the entire Philippines.

23/11/2016 - Manila Bulletin - Business News

The purchasing power of millennials is increasing rapidly, supporting the sales growth of certain products in the country, especially for those in the personal care, home care, and food sections of retail stores.

Read more.

09/11/2016 - Adobo Magazine

Kantar Worldpanel reveals that baby products such as baby food, diapers, wipes and talcum powder are dominating millennials’ shopping baskets this year as they are said to have contributed significantly to the percent value share of these baby products in the FMCG (fast moving consumer goods) market in the Philippines.

09/09/2016 - Philippine Daily Inquirer

Local instant noodle brand, Lucky Me, regained the top spot as the most chosen brand by Filipino consumers in 2015.

29/08/2016 - Manila Bulletin

Local instant noodle brand, Lucky Me, has regained the top spot as the most chosen brand in the Philippines after reaching 98 percent of Filipino homes, followed by the previous top notcher Nescafe.

28/08/2016 - The Market Monitor

Local instant noodle brand, Lucky Me, regains the top spot as the most chosen brand by Filipino consumers in 2015 based on The Brand Footprint research of Kantar Worldpanel.

26/08/2016 - Coconuts Manila

Kantar Worldpanel, an international consumer research firm, has tallied the top consumer brands in the Philippines in its latest Brand Footprint study.

19/08/2016 - Adobo Magazine

Local instant noodle brand Lucky Me regains the top spot as the most chosen brand by Filipino consumers in 2015. The Brand Footprint research of Kantar Worldpanel notes that the 2013 topnotcher has once again led the 340 fast moving consumer goods (FMCG) brands in the Philippines.

19/08/2016 - Kantar Worldpanel

Local instant noodle brand, Lucky Me, regains the top spot as the most chosen brand by Filipino consumers in 2015. The Brand Footprint research of Kantar Worldpanel notes that the 2013 topnotcher has once again led the 340 fast moving consumer goods (FMCG) brands in the Philippines.

18/08/2016 - Malaya Business Insight

Filipino households have chosen Lucky Me as the most bought brand in the country, reaching 98 percent of households who buy the noodle brand at least 40 times a year.

Lucky Me regained the title of most picked fast moving consumer goods (FMCG) brand in the Brand Footprint research of Kantar Worldpanel where it also led the survey in 2013

25/04/2016 - Sun.Star Cebu

FILIPINOS are ‘upsizing’ or buying FMCG (fast moving consumer goods) products in bigger sizes. This is according to data from Kantar Worldpanel in 2014 and 2015, which shows an eight percent growth in average pack sizes year-on-year.

08/01/2016 - Philippine Daily Inquirer

Filipino shoppers are placing high value on retailer attributes such as accessibility, trust, and distance from home, according to a study by Kantar Worldpanel, the world leader in consumer knowledge and insights based on consumer panels.

22/12/2015 - Malaya

Mercury Drug is the retailer of choice for Filipino shoppers besting even industry giants SM, Robinsons and Puregold

21/12/2015 - AdoboMagazine

MANILA - Accessibility, trust, and distance from home and driving consumer visits and loyalty to the top retailers in the country, according to a study by Kantar Worldpanel

21/12/2015 - Business World

The study, “Smart Shopper 2015” conducted by Kantar Worldpanel using input from 2,000 urban homes, also found that apart from accessibility, the second priority of retail customers seeking to buy fast-moving consumer goods (FMCGs) is trust, and the third is physical distance from home or office.

26/11/2015 - Adobo Magazine

Kantar Worldpanel has just launched its Asia Brand Power 2015, the first study of its kind charting the shift in the competitive landscape of Asia’s FMCG market, where in local brands are asserting their dominance over their global rivals.Covering 9 countries, the report features exclusive interviews with CEOs of 11 Asian homegrown giants and identifies the five common ‘power levers’ that drive their growth.

22/10/2015 - Manila Bulletin

Coffee brands enjoy a double-digit growth in the past year. The increase in purchases in coffee mixes has been consistent in the past two years with registered growth of 11% in 2014 and 15% in 2015.

20/10/2015 - CNN Philippines

A notable shift in Filipinos’ coffee drinking behavior has been observed by Kantar Worldpanel Philippines in its recent study. Filipinos have shifted from moderate to heavy coffee drinkers. Heavy coffee buyers purchase coffee close to thrice a week –spending an average of P 28.00 in each shopping trip.

19/10/2015 - Philippine Association of National Advertisers

Coffee has been crowned as the staple drink of every Filipino. A study conducted by Kantar World Panel Philippines shows coffee has more than doubled in growth in the previous –jumping to 10% from the previous 4% growth registered in 2014.

28/08/2015 - Philippine Daily Inquirer

Filipino shoppers are filling their shopping carts with more personal care products.

27/08/2015 - Business World

Beauty & hygiene products were the fastest growing consumer segment in the year to June 2015, significantly outpacing gains in other categories.

01/07/2015 - Adobo Magazine

Great Taste has rapidly risen through the ranks on the latest Brand Footprint study, becoming the fifth most chosen brand among Filipino consumers in 2014.

27/06/2015 - Rappler

Most Filipino consumers still buy global coffee brand Nescafé, although its consumer growth in 2014 declined by 11% from the year ago as more Filipino households patronize other local coffee brands.

09/05/2015 - Manila Bulletin

Filipinos are now embracing more premium items, particularly for personal care products and food.

16/04/2015 - Philippine Association of National Advertisers

Fast-moving consumer goods (FMCG) sales in convenience stores are rising rapidly, registering almost twice the growth this year.

11/04/2015 - Rappler

Food, particularly ice cream, comprise the bulk of convenience stores’ fast-moving consumer goods (FMCG) top sales.

16/02/2015 - ABS-CBN News

Most Filipino consumers felt no change in their purchasing ability in 2014 despite a strong growth of 6.1 percent in the country's gross domestic product.

01/12/2014 - Business World

The decline in growth was led by Asia, where spending rose 5.2% during the period, down 3.6 percentage points from a year earlier.

11/11/2014 - Adobo Magazine

From 34 percent in 2012 and 35 percent in 2013, it is reported that today, 36 percent of purchases for FMCG are made in Modern Trade channels, such as supermarkets and hypermarkets.

26/09/2014 - Marketing Initiative

Direct sales has been growing much faster than any other channel in the FMCG market.

08/08/2014 - Philippine Daily Inquirer

According to the recently released 2014 Brand Footprint report, Lucky Me was the most purchased brand in the Philippines in 2013, reaching almost all Filipino households, each of which bought at least once a week.

22/07/2014 - Philippine Star

Brand Footprint 2014 ranked Monde Nissin's Lucky Me! as the most chosen brand earning consumer reach points of 893 mainly due to having reached 98.2 percent of the Filipino population.

07/07/2014 - Manila Standard Today

Grooming brands "for men" are growing at a faster pace than the female beauty sector across eight Asian markets: China, Korea, Vietnam, Taiwan, Indonesia, Malaysia, Thailand and the Philippines – and it is not because men just want to please women.

17/06/2014 - ABS-CBN News

Global e-commerce sales of packaged goods will hit $53 billion by 2016 to take 5.2 percent of total turnover, up from 3.7 percent now, as shoppers increasingly go online to buy items from breakfast cereals to cosmetics.

29/05/2014 - Marketing Initiative

Asian men are spending more on grooming products than females.

10/09/2013 - Manila Bulletin

Filipinos in the rural sector covering 9.59 million homes have overtaken city dwellers in terms of spending in the past half decade.

07/09/2013 - Rappler

To understand a Filipino consumer, businesses should focus on 4 factors: beauty, hygiene, health and convenience.

06/09/2013 - Philippine Daily Inquirer

The consumption of beauty, hygiene and healthy products is rising in the Philippines even among the lower-income groups, with South Luzon and Mindanao contributing more to overall growth.

05/09/2013 - Interaksyon

The growth in rural household purchases of fast-moving consumer goods (FMCG) in the Philippines has outpaced that in urban areas.

04/05/2013 - ABS-CBN News

In the Philippines, the "most chosen" consumer goods brand is Nescafe, with a penetration rate of 94%.

11/02/2013 - Rappler

Filipino household spending on fast-moving consumer goods increased by almost P5 billion during the past two election years (2007 and 2010).

06/12/2012 - Adobo Magazine

With almost 99% of Filipinos buying from sari-sari stores, it is still considered the most important channel in the country.

24/09/2012 - Philippine Star

How do Filipinos like to spend their money and how happy are they?

12/07/2012 - ABS-CBN News

It comes as no surprise that most Filipino households are willing to spend on well-known branded products, rather than cheaper alternatives.

16/11/2011 - ABS-CBN News

Filipino consumers are generally able to predict their spending habits based on their perception of whether trying or better times are ahead.

29/07/2011 - GMA News

The socio-economic status of majority of Filipino consumers in urban areas may not have improved much over the past 10 years but Filipinos are exhibiting wiser purchasing habits.