FMCG Monitor: Q1 2017

The Philippine economy grew at 6.4% in the first quarter of 2017 due to the recovery of the agricultural sector and more robust exports. Economic expansion, however, decelerated this quarter with the slowdown in government and household spending.

While consumers continue to purchase in bigger basket sizes, they also patronize cheaper categories and products, as well as products in promotions, leading to a slower growth in total Philippine FMCG spending at 4.6%.Though the FMCG market now stabilizes in NCR, spending in North Luzon and Visayas remains strong this quarter, growing at 8-9%. Channel-wise, traditional trade dominates the market but with hyper/supermarkets, drugstores, market stalls, and convenience stores becoming increasingly vital venues.

Snacks emerge as the top FMCG category, overtaking Instant Coffee Powder in the first quarter of 2017. Find out what drove the snacking trend in the Philippines by downloading the report through the link on the right.