FMCG Monitor: Q1 2021

Kantar's FMCG Monitor presents an overview on the Philippine economic situation and a deep dive on how the Philippine FMCG landscape is performing in the recent quarter. The report includes a snapshot of FMCG performance across key regions, SECs, channels and retailers in the Philippines. It also features a Spotlight topic every quarter that explores interesting FMCG movements and trends to watch out for.

Key Highlights:

Economic Situation – COVID-19 brings Philippines to its longest recession after more than 20 years. Although slower decline can be seen, GDP continues to contract, and economic recovery might still be challenged than expected

Cautious Spending – Filipinos continue to reduce their in-home FMCG spending as caution and worry still apparent brought about by the Pandemic. Despite this, Food remains to be a priority for Filipino shoppers

Omnishoppers – As quarantine measure eases up, shoppers are becoming more open to other channels or have gone back to their usual access, especially in Sari-Sari Stores

Spotlight – With Filipinos still home-schooled in 2021, lower than usual uplift and deprioritization expected for the top back-to-school categories.