FMCG Monitor: Q1 2024

Our Philippines Q1 2024 FMCG Monitor Report is now available!

What’s in this quarter's update:
We will see how the improvement in our economy impacted consumer spending at the start of the year.  A topline view of how mega categories, socio-economic classes, regions and channels performed in Q1 2024 vs Q4 2023, Q1 2023. 

ECONOMIC SITUATION
Better economic conditions (better GDP, higher employment rate, and manageable inflation) boost confidence for Filipinos to spend on in-home FMCG during last holiday season and this continues at the start of the year.

SHOPPING BEHAVIOR
As inflationary conditions continue to improve (majority of categories already at below +10% average price increase), shoppers are continuing to buy more volume while rationalizing product choices. 

Speak to our experts. Reach out to us through e-mail at worldpanel.philippines@kantar.com.