FMCG Monitor: Q2 2024

Our Philippines Q2 2024 FMCG Monitor Report is now available!

What’s in this quarter's update:
With sustained better macroeconomic context, we will see that this has helped continue positive consumer spending towards Q2. A topline view of how mega categories, majority of socio-economic classes, regions and channels performed better in Q2 2024 versus year ago.

ECONOMIC SITUATION
With inflation easing, Filipino shoppers sustain spend on FMCG (+8.4% Q2 vs YA), with broad-based growth cutting across most regions and socio-economic classes. 

However, a dip in consumer confidence is also evident and shoppers continue to rationalize their product mix. Given this, how can marketers help shoppers and drive growth for their brands?

SHOPPING BEHAVIOR
Save for dairy, shoppers are spreading their budget across a wider variety of FMCG products that includes personal care and homecare.

In terms of where they shop, Filipino shoppers go for proximity and convenience via Sari-sari stores, groceries and market stalls. Modern trade stabilizes recently helped by top key retailers.

Speak to our experts. Reach out to us through e-mail at worldpanel.philippines@kantar.com.