FMCG Monitor: Q3 2024

Our Philippines Q3 2024 FMCG Monitor Report is now available!

What’s in this quarter's update:
In this edition, we will see how the consistently better macro situation translates to sustained, broad-based FMCG growth. An overview of how shoppers are spending more across mega categories, majority of socio-economic classes, regions and channels in Q3 2024 versus year ago.

ECONOMIC SITUATION
Slower inflation allows shoppers to sustain strong spending but need to brace for typhoon impact.

SHOPPING BEHAVIOR
Shoppers are shelling out on more categories including pantry staples such as cooking oil, water, seasonings, and non-food items like shampoo and home care products.

While Sari-sari and hyper-supers are still the go to channels, more Filipinos are becoming omni-channel shoppers, with bigger spending in modern proximity like groceries and drug stores

Speak to our experts. Reach out to us through e-mail at worldpanel.philippines@kantar.com.