On Trend: The Evolving Beauty Consumer

Simplification and sophistication lead the way to Beauty recovery

Before COVID-19, the Beauty sector was the fastest growing part of the FMCG industry. But the pandemic changed that. Masks went on. Lockdowns came in. And one of the best performing sectors suddenly found itself struggling in the face of people going out less often and using fewer products.

Fortunately, the Beauty sector is on the road to recovery, and we are seeing consumer trends diverge in two distinct directions: simplification and sophistication.

Our latest report On trend: The evolving Beauty consumer takes you through the very latest global purchase and usage trends from the sector including:

• A look at the size and growth of the main Beauty categories and how changing usage occasions impacts their performance
• Understanding the factors driving changes in behaviour – such as longer hair among females and an increasing number of people with facial skin conditions
• The trend towards ‘natural looking beauty’ and how this differs across the world.