Philippines FMCG Outlook 2025

With the slow down in inflation throughout 2024, shoppers have adapted how and what they buy. This has translated into demand-led growth within categories after months of navigating price hikes.In this 2025 edition of our Outlook, we want to offer pockets of inspiration for growth covering the following:

1. Capturing Election Spending: With increased economic activities during elections, how can we capture spending?
2. Maximizing the 3^rd Space: What are our opportunities for expanded growth in the third space?
3. Enabling Healthier Options: How can manufacturers enable consumers to make healthier choices?
4. Relating to the Next Gen Shoppers: As generations Z and Alpha become integral, how can we relate to the next generation of shoppers?
5. Pursuing the Omni-Shopper: How are modern retailers maximizing the rise of proximity stores to pursue omni-shoppers?

We look forward to partnering with you to help you capture these opportunities. Book a free consultation with us.