Kantar Worldpanel's Share of Wallet Study

More than half of Filipino homes made fewer trips to buy Fast Moving Consumer Goods (FMCG) from January to June 2018 compared to the same period a year ago. This is more apparent among Class D and E households that mainly shop in traditional trade channels across the country.

This is from Kantar Worldpanel’s Share of Wallet syndicated study that is now available for subscription. It covers total household income and expenses including the potential impact of TRAIN on purchase behavior/budget allocation/spending pattern of Filipino households per expense item and FCMG category.

Asked among our household purchase panel nationwide across socio-economic class ABCDE, results will provide a complete picture of a household budget and sources of income.

Since the study covers our household purchase panel, we can merge and analyze findings with existing data that we have on their media and shopping habits to provide a complete and strategic insight into your shoppers/customers for projections, marketing, pricing, and retail strategy and overall planning.

To inquire about the study, contact Lourdes Deocareza [philippines@kantarworldpanel.com].

To know more about the shopping behavior of Filipinos in the first half of 2018, read our press release here