FMCG Monitor: Q3 2016

As the new administration ended its first full quarter, the Philippine economy hits 7.1% growth in the 3rd quarter of 2016 and continues to be the fastest-growing among major Asian emerging economies.

This growth is also reflected in the in-home FMCG spending as it grew by 5% versus same quarter last year. NCR, North Luzon and Visayas have contributed to the development of the market while South Luzon and Mindanao stabilizes. In terms of channel, Sari-Sari Stores is stable at 3% (from 4% in Q2 2016) but still accounts for the largest sales in PH. Hyper Supermarket, Drug Stores and Direct Selling continue to expand sales.

In this issue, we will delve into the growth drivers of VisMin as consistent progress across mega-categories have been tracked in these areas for the past three years.

Get an update on the performance of the different categories per demographic and key channels by downloading the report through this link.