FMCG Monitor: FY 2016

The Philippines remains one the fastest growing economies in Asia, expanding at 6.8% in 2016. With strong performance in the Industry and Services sectors, the Philippines records its fastest growth in the last 3 years.

In-home FMCG spending also expanded at around 5% as Filipino homes buy in larger basket sizes. The market further develops in NCR, North Luzon and Visayas while it stabilizes in South Luzon and Mindanao. In terms of channel, Sari-sari stores continue to be the biggest though stable at 2% growth. Hyper/supermarkets, Drugstores, Direct Sales and Convenience stores gain momentum in 2016.

As Filipinos become more health-conscious in recent times, more nutritional and light products strengthen. In this issue, we will delve into the health trend in the Philippine FMCG market.

Find out more on the performance of the different categories per demographic and key channels by downloading the report thru this link.