Solutions to drive growth
We use our consumer panel information to find brands’ growth levers through our complete suite of solutions. These are organised into seven capabilities:
Market Dynamics. Understand consumer and shopper behaviour in your market.
Media. Boost the return of your media investment.
Segmentation. Target your most valuable market segments.
Pricing & Promotions. Define the right level for pricing and promotions.
Innovation. Launch successful products.
Consumer & Shopper Attitudes. Uncover the why behind the what.
Shopper & Retail. Optimise the consumer path to purchase.
We adapt to your needs
Off-the-shelf or tailor made, we provide you with the best solutions for your brand.
Measure through Core Tracking data: real consumer behaviour monitored on a continuous basis
Explain through Consumer Behaviour: a complete suite of off-the-rack consumer behaviour analysis to provide you with meaningful insights.
Advise through Business Solutions: a fully bespoke solutions portfolio to support your most strategic decisions.