FMCG Monitor: Q1 2018

The Philippine economy sustains improvement at 6.8%, which is the highest growth we achieved versus the previous first quarters of the year and its mainly driven by the services and industry sectors.

In-home FMCG sales are still stable but slightly picks up in the recent quarter. Basket size remains to increase but at a slower rate than last year while there’s a higher in-home spending for FMCG with the implementation of TRAIN Law in Q1 2018. Significant growth is seen in South Luzon where heavier baskets and more trips are evident. In terms of channels, traditional trade remains to be the key channel but is outpaced by faster growth of convenience stores.

Filipino homes continue to upsize primarily in the beverage category such as powdered tea, coffee, and chocolate. Upsizers are concentrated in VisMin, among Class DE, and homes with kids and teens.

Find out what drove these trends in the Philippines by downloading the report through the link on the right.