Report: 2023 Thailand Beauty Trends

The new face of beauty in Thailand: Looking ahead to 2023

Thailand’s beauty sector is bouncing back vigorously following the pandemic, bringing enticing opportunities for brands and manufacturers. Facial beauty, in particular, is making a strong comeback. However, consumers’ experiences during COVID-19 have driven a major change in their expectations and priorities. 

Kantar Worldpanel’s new report – 2023 Thailand Beauty Trends - The new face of beauty in Thailand: Looking ahead to 2023 – has been created to help beauty players understand the impact of this evolution, and how they can meet people’s desire for affordability, efficacy, availability and all-round health. 

In its pages, we look at Thailand’s beauty market in 2023, exploring: 

• The ways in which consumers’ lifestyles and needs have changed
• How the meaning of ‘beauty’ has evolved
• The importance of helping people nurture themselves
• The benefits beauty buyers demand from the products they purchase
• The winning strategies that will unlock growth