Report: 2024 Thailand OOH Snacks Market Snapshot

Savoury vs Sweet: Snacking outside of home

Since the end of COVID restrictions in Thailand, consumers have been spending more time out and about. However, the global rise in out-of-home (OOH) consumption of snacks has not been mirrored in the Thai market. In fact, both savoury and sweet segments are in decline. 

Snackers have also developed new habits and demands. This means that to fully capture the opportunities open to them, brands must closely track consumer behaviour as well as sales. 

In our new report – 2024 Thailand Out-of-Home Snacks Market Snapshot – we explore the reasons behind the trends, and uncover the opportunities for growth in the Thai market.

Taking a detailed look at the OOH snacks landscape, we explore:

• How frequency, value and volume are evolving
• Which types of snack are on the rise – and which are struggling
• Consumers’ changing choices, and what is motivating them
• Where competition is coming from
• The most important channels for snack brands.

We also reveal the three winning snack segments, as well as the key questions all snack brands should be asking themselves to secure sustainable growth. 

The insights we share will help you to establish whether your brand and category are ready to seize the opportunities available, and craft a more effective long-term strategy to ensure your product is the consumer’s first choice.