Report: 2025 Thailand FMCG Outlook

Thailand's FMCG Rebounds From Decline to 3.3% Growth

The Thai economy is showing strong signs of recovery, and with it, the FMCG market is bouncing back. Economic expansion, fuelled by surging tourism and increasing domestic demand, has brought FMCG value close to pre-COVID levels. However, the landscape has changed—consumer behaviours, channel preferences, and category dynamics are evolving rapidly.

With shoppers adapting to new financial realities and digital advancements reshaping how people buy, brands need to stay ahead of the curve. Urban and rural consumers are displaying distinct purchasing behaviours, demographic shifts are altering category contributions, and online channels are growing at an unprecedented pace.

In 2025 Thailand FMCG Outlook report, we decode the key drivers of growth, explore the macroeconomic landscape, and examine emerging opportunities that will shape the future of FMCG in Thailand.

What’s fuelling this growth?

• Facial beauty & food categories are leading the resurgence, accounting for 40% of total FMCG spend.
• Urban vs. rural shoppers are making different choices—some opting for variety, while others focus on bulk purchases.
• Online shopping is rising fast, now rivalling hypermarkets as a go-to FMCG channel.

With demographic shifts and digital adoption accelerating, how can businesses stay ahead in 2025? Read the report now to uncover key insights, trends, and strategic recommendations.