Beauty Pulse: Untapped Needs in Thailand

Beauty that’s more than ‘skin deep’ 

Dermacare is a growing segment in Thailand, providing scientifically-backed benefits that aim to boost health as well as appearance. We continue our Beauty Pulse series of reports investigating Thailand’s beauty sector by exploring the consumer appetite for products that deliver real functional outcomes. 

In this third report, we examine: 

• The demand for products that offer more than superficial benefits
• Multi-function products that support active outdoor lives
• The emerging trends to watch out for.

Dermacare products are bought by more than a fifth (21%) of Thailand’s population. Brands offering features and ingredients which solve real skin problems can position themselves at a premium price point.

Products delivering multiple functions are sought after by consumers – for example, embedded UV protection combined with vitamins. Sport-proof solutions that protect skin health during physical activity are rising in popularity.

Anti-ageing is a segment that is currently underserved in Thailand, highlighting potential opportunities for brands that can innovate in this space. 

Read our report to understand the increasingly complex expectations consumers have of their personal care products, and the unmet needs that could unlock a competitive advantage.