Thailand Report: Functional Drink – Out for Growth

Despite the Covid pandemic hitting Thailand hard in 2020, a new trend began to emerge: Functional Drink. The category is now growing faster than the country’s economy. Kantar Worldpanel's new study will help you understand the Functional Drink market, using insights into shopper behaviour. 

How is the market developing? And is there still room to grow?

In the Functional Drink – Out for Growth report we look at:

• The rise in consumption, and what’s driving it
• Which buyer segments are the biggest spenders
• The ‘star products’ contributing most value
• Where the opportunity gaps can be found
• How newly launched Functional Drink products are likely to perform.