News: Kantar at Shopee Brand Conference 2022

Embracing the Future of E-commerce in Thailand

Kanpapak Lueksuengsukoom, New Business Development Director (Thailand) at Kantar, Worldpanel Division was one of the key speakers and shared the interesting information based on Kantar’s research and studies at the ‘Shopee Brand Conference 2022’ in Bangkok on 21 July 2022.

E-commerce platforms still remain the most popular shopping channel for people in Thailand, and to go deeper into this topic, many retailers have transformed their business models to seek online opportunities in order to expand their customer base. They are focusing to do more online marketing than offline, offer convenience by providing a wide variety of products in many categories and home delivery to make it easier and faster for consumers to shop. Therefore, the challenge for E-commerce in Thailand this year is to working with sellers and brands to create ‘Shopping Mission’ that match what consumers are looking for and match the shopping experience that they need. Kantar recognizes that having easy access to the ecosystem on the platform and offering value for money are the biggest factors that draw consumers to shop online.