Webinar: Thailand Consumer Pulse 2025

Riding the Wave of FMCG Recovery

Thailand’s economy is experiencing a resurgence, with GDP growth projected at 2.8-3% in 2024, largely driven by the return of tourism, strong domestic demand, and government stimulus measures. Alongside this recovery, the Fast-Moving Consumer Goods (FMCG) sector is regaining momentum, with take-home FMCG bouncing back from negative growth to a 3.3% increase.

In this webinar, we will uncover the key trends and strategies that businesses need to navigate in the evolving FMCG landscape. Learn how consumer behaviours are shifting across urban and rural regions, how digital commerce is redefining shopping habits, and what brands can do to capture the growing demand in beauty, food, and out-of-home consumption.

Key Highlights:

Urban vs Rural: The Great Consumer Spending Showdown

• Differences in spending patterns between urban and rural consumers
• Urban shoppers buy more frequently across diverse categories
• Rural shoppers opt for larger pack sizes and reduced shopping frequency

The Digital Revolution: Online Shopping’s Dominance in FMCG

• Online FMCG share is catching up with hypermarkets
• Key growth drivers: social commerce, e-retailers, and online pure players
• Rising consumer habit of purchasing FMCG products online

Beauty and the Feast: Key Sectors Driving FMCG Growth in 2025

• Facial beauty and food sectors account for 40% of FMCG growth
• Premiumisation in skincare vs. volume-driven growth in makeup
• Shifting consumer priorities in body care and hair care

Generational Goldmine: Unlocking FMCG Marketing with Gen Z and Millennials

• Gen Z is the most experimental and diverse in product choices
• Millennials focus on health-conscious consumption
• Rising demand for impulse foods, health products, and RTD beverages

Out-of-Home Consumption: The Return to Normality

• OOH market grew by 13% in 2024, with potential to exceed 2019 levels
• Growth in loose-pack street food and RTD beverages
• Different generational consumption behaviours influencing the market

Who Should Attend?

• FMCG brand owners and marketers
• Retailers and e-commerce businesses
• Consumer insights and strategy professionals
• Business leaders looking to capitalise on Thailand’s economic recovery

Don’t miss out on this opportunity to gain exclusive insights and actionable strategies to drive growth in Thailand’s FMCG sector.