Webinar: 2024 Thailand FMCG Outlook

The essential elements for a "plan to win" in 2024

In 2023, the FMCG market faced a series of challenges driven by macroeconomic pressures and shifting consumer sentiments. As prices surged across various product categories, consumers found themselves grappling with increased financial strain, prompting a fundamental reevaluation of their shopping behaviors and priorities.

Looking ahead in 2024, the lessons learned from the trials of 2023 will undoubtedly inform the strategies and priorities of FMCG companies in the years to come. As economic uncertainties persist and consumer behaviors continue to evolve, agility, innovation, and consumer-centricity will remain foundational principles guiding the resilience and growth of the FMCG industry. By staying attuned to shifting market dynamics and embracing a culture of continuous adaptation, FMCG brands can navigate the challenges of tomorrow and emerge stronger, more responsive, and more resilient in the face of change.

Replay the "2024 Thailand FMCG Outlook" webinar where we will reveal to you how several key trends are shaping the FMCG industry and a plan to win in 2024:

In this webinar, you will find your answers to some intriguing questions: 

• How has macroeconomic pressures influenced the FMCG industry and what to look for in 2024?
• In the face of economic challenges, how are consumers shifting consumer sentiments in different areas of Thailand and how it is impacted FMCG industry in 2023 and going forward?
• What impacts does each generation and life stage have on the products trends and channel selections in the FMCG industry?
• What are the essential elements for a "plan to win" in 2024?

Sign Up Now! We believe that by understanding these insights, you can effectively position your brands and your companies to capitalize on emerging opportunities and navigate competitive landscapes with agility and foresight.