Beauty Pulse: Texture and Format Trends in Thailand

New solutions and ideas in formats and formulas

Thailand’s beauty shoppers are actively seeking out new solutions and ideas in formats and formulas. Knowing exactly what is catching their eye will enable brands to focus innovation on the most engaging features. 

In this final report in our Beauty Pulse series examining Thailand’s beauty sector in 2024, we delve into: 

• The fastest growing formats
• How shoppers are seeking more focused solutions
• What consumers will look for next.

Consumers want adventure – and they’re diversifying beyond traditional formats and textures. We highlight the white spaces beauty brands could expand into. 

They demand niche solutions for specific issues. Sheet masks and patches that offer highly targeted skincare solutions are soaring in popularity.

They’re splurging – but sensibly. Thai consumers are treating themselves while managing their spend by buying smaller sizes in the form of sachets. 

Read the report to discover how to target new product development investment to meet beauty shoppers’ changing demands.