News: Kantar at Dow?s Fast Track to the Net Zero

Never before have businesses been confronting with an environmental issue of this magnitude. Where are the challenges and opportunities? What innovations will be the answer for sustainable growth?

The idea is to present the challenges and business opportunities arising from the Net Zero emissions target. Led by both local and international experts joining the panel discussion, participants will be introduced innovative solutions that not only enable business growth while reducing carbon emission but also achieve the sustainability goals more efficiently and promptly.

Chivanon Piyaphitakskul, Marketing Manager for Thailand and Malaysia at Kantar, Worldpanel Division was one of the key speakers at Fast Track to the Net Zero organized by Krungthep Turakij newspaper in collaboration with Dow Thailand Group (Dow) on Friday, March 11, 2022.

COVID-19 may have pushed the topic of sustainability off the top of the news agenda recently, but its importance in terms of the global population only continues to grow. The number of households that are the most environmentally conscious – which we call Eco-actives– rose for the second year in a row, now representing 22% of consumers and worth $382 billion to the FMCG industry. 

Now in its third edition, Who Cares, Who Does? is our annual global study to understand the attitudes and actions of consumers towards the environment – and how this impacts their decisions at the point of sale. The 2021 report is based on the results of our survey covering more than 88,000 respondents from 26 markets across Asia, Europe, Latin America, Middle East and the US. The reportrovides updated insights on sustainability, as manufacturers and retailers look for ways to meet their ‘green’ commitments. 

By identifying and better understanding those who go beyond saying and actively take action to do something about their waste footprint, we can help you create a competitive advantage through sustainability and play your part in shaping the future of our planet. 

Watch the Fast Track to the Net Zero webinar

Read Who Cares, Who Does? 2021 report