Beauty Trends in Asia 2022亞洲美妝趨勢
Beauty Trends in Asia 2022亞洲美妝趨勢
In the second year of the pandemic, we’re seeing Asian markets start to reopen and recover, while facing another challenge: inflation. Beauty shoppers across the region are being forced to confront the financial pressure they’re under in order to sustain their consumption of products in the category.
In these exclusive webinars, Kantar’s beauty experts from across Asia will share insights on how shoppers are living through the age of inflation, and where the most significant opportunities lie for beauty brands seeking to grow in the region.
In this webinar, we’ll take a detailed look at the current beauty landscape in Asia, including:
- A birds-eye view of the macroeconomics
- The impact of inflation by Asian markets
- Beauty consumers’ priority in categories & how it is evolving now
- How consumers react to premiumisation in beauty offers
- Key brands & products leading the trend
凱度團隊將分享亞洲美妝市場趨勢，講題涵蓋：
- 亞洲宏觀經濟分析
- 通膨對亞洲美妝市場影響
- 亞洲美妝消費者優先選購品類
- 亞洲消費者對產品高價化的反應
- 成長迅速的亞洲美妝品牌與產品
本研討會全程以英語講述。
Asia Beauty Trends 2022
Understanding the Behaviour of Asia’s Beauty Shoppers in the Age of Inflation
Date: Wednesday 21 September
Time: 14:00 – 15:00 Taiwan
Duration: 60 minutes
