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Vietnam FMCG Outlook 2025: Standing out in a fragmented & value-conscious environment

As we peer into the FMCG market outlook for Vietnam in 2025, it’s clear that dynamism and complexity will define the landscape. Read the report today to understand these constantly evolving consumer priorities and growth avenues to thrive in a fragmented FMCG market. 

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FMCG Monitor FY2024: Consumer spend growth slowed

Gain insights into Vietnam's FMCG performance in 2024 amidst economic growth.

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Vietnam Brand Footprint 2024

Read Kantar's latest Vietnam Brand Footprint 2024 report for a reveal of the most chosen FMCG brands in Vietnam.

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Your guide to Vietnam's beverage consumption landscape 2024

In Vietnam’s competitive F&B industry, understanding the intricate nuances of consumption behaviour is paramount. As consumer demands become incredibly sophisticated, having a grasp of the motivations behind consumption moments is a key driver to success. Read more to explore a sneak peek of how Vietnam's beverage consumption landscape has changed in 2024.

Discover the Beverage consumption landscape in Vietnam

Tet 2025 Outlook: FMCG for a simpler Tet

What can FMCG purchase behaviour in Tet 2024 tell us about the 2025 festive season? Kantar's latest report, "Seizing 2025 Festive Season: FMCG for a Simpler Tet," offers valuable insights into the shift in consumer mindset and behaviour during Tet 2024 and provides guidance for future festive season strategies.

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Latest Insights

  • Report: Vietnam FMCG Outlook 2025

    Report: Vietnam FMCG Outlook 2025

    27/02/2025

    Explore how brands can help consumers navigate a "brave new world" of choices. 

    Read more

  • FMCG Monitor FY2024: Slowed consumer spend growth

    FMCG Monitor FY2024: Slowed consumer spend growth

    19/02/2025

    Gain insights into Vietnam's FMCG performance in 2024 amidst economic growth.

    Read more

  • Numerator and Kantar Worldpanel join forces

    Numerator and Kantar Worldpanel join forces

    14/01/2025

    The combined entity creates powerful new view of global consumer trends.

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  • Typhoon Yagi's impact on FMCG in Northern Vietnam

    Typhoon Yagi's impact on FMCG in Northern Vietnam

    18/12/2024

    Explore the impact of typhoon Yagi on northern Vietnamese consumers' purchase behaviour and spending priorities. 

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  • Asia Pulse - Q3 2024: Asia FMCG posts promising growth

    Asia Pulse - Q3 2024: Asia FMCG posts promising growth

    12/12/2024
    Unravel insights on APAC region's FMCG performance in Q3 2024

    Read more

  • Your guide to 2024 beverage consumption in Vietnam

    Your guide to 2024 beverage consumption in Vietnam

    13/11/2024
    Dive in the evolution of beverage consumption in Vietnam in 2024.

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Featured Content

In the media

  • 10/01/2024 - Vietnam Economic Times

    Food delivery a complex, dynamic landscape


    Analysts and stakeholders share their thoughts with Vietnam Economic Times on the prospects for Vietnam?s online food delivery market.

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  • 20/12/2022 - Vietnam Plus

    Consumer product sales to increase by 7-9% during Tet


    Following two years of low sales during Tet (the Lunar New Year), things are expected to look up for the fast moving consumer goods industry this time around since the Vietnamese economy has recovered and consumers have a positive outlook on economic prospects, according to market research company Kantar Worldpanel Vietnam.

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  • 19/08/2022 - Vnexpress

    Food giants posts rising revenue from instant noodles


    Food giants in Vietnam have seen increasing revenues from instant noodles, taking advantage of a large and growing market.

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  • 11/07/2022 - Viet Nam News

    Brands urged to prepare for changes in Vietnam's consumer market


    A rising affluent class, more nuclear families, the booming development of digital technology, and an increasing demand for personalisation among consumers will offer opportunities and challenges for FMCG brands in the coming years, according to Kantar Worldpanel Vietnam.

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  • 04/05/2022 - Vnexpress

    Digital economy worth $53 bln in Q1


    Revenues from the digital economy are estimated at US$53 billion in the first quarter, according to the Ministry of Information and Communications.

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  • 02/05/2022 - Vnexpress

    Four-month inflation doubles


    Rising goods and service prices upped Vietnam?s Consumer Price Index (CPI) in the first four months by 2.1 percent, compared to 0.89 percent over the same period last year.

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  • 01/05/2022 - NhanDan

    Vietnam's economic growth in 2022 projected to be stronger than previously expected


    Foreign investment funds have made optimistic projections about Vietnam?s economic recovery in 2022 and the steady growth of foreign investment inflow.

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