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Vietnam Brand Footprint 2024

Read Kantar's latest Vietnam Brand Footprint 2024 report for a reveal of the most chosen FMCG brands in Vietnam.

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Vietnam FMCG Outlook 2024: Winning new age consumers in shifting times

Vietnam's FMCG landscape is undergoing a metamorphosis with short term challenges in 2024 intersected with long term shifts in demographic structure, economic outlook, and consumer preferences. Read our report today for a comprehensive overview of the shifts and the tools for brands to thrive in changing times.

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FMCG Monitor Q2 2024: In-home FMCG spending stalls

Vietnam's in-home FMCG remains stagnant in a more favourable economic outlook.

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Tet 2023: three festive FMCG shopping insights unveiled

Discover the latest insights on consumer behavior during the Vietnamese New year 2023, the biggest holiday of the year in Vietnam. In this report by Worldpanel Vietnam, dig deeper into the three festive shopping insights that can reshape your holiday marketing plans and help you engage consumers in meaningful ways in the next Tet seasons.

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Latest Insights

  • Your guide to 2024 beverage consumption in Vietnam

    Your guide to 2024 beverage consumption in Vietnam

    13/11/2024
    Dive in the evolution of beverage consumption in Vietnam in 2024.

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  • Seizing Tet 2025 season: FMCG for a simpler Tet

    Seizing Tet 2025 season: FMCG for a simpler Tet

    06/11/2024
    What can FMCG purchase behaviour in Tet 2024 tell us about the 2025 festive season?

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  • FMCG Monitor Q3 2024: A stormy FMCG environment

    FMCG Monitor Q3 2024: A stormy FMCG environment

    30/10/2024
    Explore the state of in-home FMCG in a thriving economy.

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  • Kantar Worldpanel Vietnam is a Great Place to Work®

    Kantar Worldpanel Vietnam is a Great Place to Work®

    26/09/2024
    Kantar Worldpanel Vietnam has been accredited as a Great Place to Work.

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  • Asia Pulse - Q2 2024

    Asia Pulse - Q2 2024

    13/09/2024
    Get a read on APAC region's FMCG performance in Q2 2024

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  • Webinar: Vietnam Shopper Pulse 2024 Vol. 2

    Webinar: Vietnam Shopper Pulse 2024 Vol. 2

    05/09/2024
    Learn the secrets to crafting great pricing and promotion strategies.

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In the media

  • 10/01/2024 - Vietnam Economic Times

    Food delivery a complex, dynamic landscape


    Analysts and stakeholders share their thoughts with Vietnam Economic Times on the prospects for Vietnam’s online food delivery market.

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  • 20/12/2022 - Vietnam Plus

    Consumer product sales to increase by 7-9% during Tet


    Following two years of low sales during Tet (the Lunar New Year), things are expected to look up for the fast moving consumer goods industry this time around since the Vietnamese economy has recovered and consumers have a positive outlook on economic prospects, according to market research company Kantar Worldpanel Vietnam.

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  • 19/08/2022 - Vnexpress

    Food giants posts rising revenue from instant noodles


    Food giants in Vietnam have seen increasing revenues from instant noodles, taking advantage of a large and growing market.

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  • 11/07/2022 - Viet Nam News

    Brands urged to prepare for changes in VN’s consumer market


    A rising affluent class, more nuclear families, the booming development of digital technology, and an increasing demand for personalisation among consumers will offer opportunities and challenges for FMCG brands in the coming years, according to Kantar Worldpanel Vietnam.

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  • 04/05/2022 - Vnexpress

    Digital economy worth $53 bln in Q1


    Revenues from the digital economy are estimated at US$53 billion in the first quarter, according to the Ministry of Information and Communications.

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  • 02/05/2022 - Vnexpress

    Four-month inflation doubles


    Rising goods and service prices upped Vietnam’s Consumer Price Index (CPI) in the first four months by 2.1 percent, compared to 0.89 percent over the same period last year.

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  • 01/05/2022 - NhanDan

    Vietnam’s economic growth in 2022 projected to be stronger than previously expected


    Foreign investment funds have made optimistic projections about Vietnam’s economic recovery in 2022 and the steady growth of foreign investment inflow.

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