Drink Usage Panel

We believe that only if you understand how your product is used will you truly understand how to market to consumers. Kantar has over 30 years’ experience and expertise in Usage panels globally. Through this type of panels we know for every single product used when it was consumed, who consumed it, how was used, what other products were used in the same occasion and many more relevant aspects.

With the information generated from our continuous usage panels we generate meaningful insights into consumption and usage behaviour of beverages. Combining purchase and usage data, we present our clients with a holistic picture of the Beverages market and its upcoming trends.

Definition: Continuously and regularly tracks the drinking habits of the urban individuals for both in-home and out-of-home consumption

Coverage: 4 key urban cities (HCMC, Hanoi, Danang, and Cantho)

Sample size: 3000 individuals aged 3+

Categories: 20+ beverage categories

Date: Back data from 2005

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Peter Christou
General Manager - Kantar Worldpanel Vietnam

• +84 28 3930 6631
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  Peter Christou