Household Purchase Panel

At Kantar we monitor FMCG purchases and trends across all retail channels through the biggest consumer panels globally. By constantly monitoring the market, Kantar offers accurate benchmarks showing how brands and retailers are currently performing based on key measures such as sales, purchase occasions, penetration, loyalty and many others. Our dedicated consumer experts use those measures to deliver actionable FMCG insights helping shape and support your marketing and communication strategies and your trade opportunities.

Urban Household Panel

• Definition: Continuously and regularly tracks the purchase behaviours of the urban households for in-home regular consumption
• Coverage: 4 key urban cities (HCMC, Hanoi, Danang, and Cantho)
• Sample size: 2,150 households
• Categories: Tracking 130+ FMCG categories (includes food, beverages, personal and household care)
• Date: Back data from 2002

Rural Household Panel

• Definition: Continuously and regularly tracks the purchase behaviours of the rural households for in-home regular consumption
• Coverage: 3 regions of Rural (North, Central, and South)
• Sample size: 1,200 households
• Categories: Tracking 130+ FMCG categories (includes food, beverages, personal and household care)
• Date: Back data from 2008

Get in touch

Peter Christou
General Manager - Kantar Worldpanel Vietnam

• +84 28 3930 6631
• Send a message
  Peter Christou