Smart shopper

Definition: Provides holistic knowledge of Key Account Retailer performance on the full purchase decision process: media exposure, attitudes, images, and real purchases

Coverage: 4 key urban cities (HCMC, Hanoi, Danang, and Cantho)

Sample size: 2000 households

Categories: 130+ FMCG categories (includes food, beverages, personal and household care)

Date: Back data from 2009

Smart Shopper helps you to look at the shopper decision process

Get in touch

Peter Christou
General Manager - Kantar Worldpanel Vietnam

+84 28 3930 6631
Send a message
Peter Christou