FMCG Monitor November 2019

Key market highlights in September 2019 issues:

Key Indicators

In the 3rd quarter of 2019, Vietnam’s economy continues to uphold positive figures, noting a robust growth in GDP. CPI is still curbed at a low level, recording the lowest 9-month average increase in the past 3 years. The retail sales of consumer goods maintains double-digit growth.

FMCG Growth

In long term, FMCG market growth in both Urban 4 cities and Rural shows an impressive movement, nearly twice the pace of last year, thanks to the increased volume. In short term, Rural market speeds up, hitting a new record of 10% growth - the highest growth rate over the past 4 years.

Beside the solid performance of Personal Care in both Urban 4 cities and Rural areas, Dairy has been also catching up in the third quarter, especially in Rural. Beverages post a double-digit growth in Rural, however, still struggles to grow in Urban 4 cities.

Hot Category

Coupled with the positive performance of Dairy, Drinking Yogurt has recovered in Urban 4 cities and is accelerating growth in Rural, mainly by winning back consumers. This category still has room to tap into in order to both expand consumer base and increase volume consumption.

Retail Landscape

Online, minimarkets & convenience stores continue leading the FMCG growth and growing in importance in Urban 4 key cities. In Rural, healthy growth is observed across all channels.

Spotlight of the month

 1.  What do consumers drink most often in a week?

About two third of drinking occasions in a week is for bottle water, tea and coffee. Besides, unbranded juices (fruit/vegetable) is ranked #4 among non-alcoholic beverages that consumers drink every week.

 2.  Different drinking habits among different age groups

The younger consumers are, the fewer occasions they drink yet the more choices of non alcoholic beverages they have. 

Urban 4 cities include Ho Chi Minh, Ha Noi, Da Nang and Can Tho.

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