Fun Facts Corner: Vietnam beauty

Everything you’ve ever wanted to know about Vietnamese Beauty Lovers

The beauty world is refreshed with new trends every day and so is Vietnam. Thanks to higher purchasing power, Vietnamese shoppers are adopting more beauty products, making their beauty regime more and more sophisticated. On top of that, the rise of self-consciousness is happening within all of us, regardless of our gender. This strongly affirms that BEAUTY is for ALL.

With the continued growth of the beauty market, how is consumer behavior changing in particular? Which trends will be potentially dominating? And what is your chance to break through in 2019?

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