Webinar: Vietnam Shopper Pulse 2024 Vol. 2
It’s no secret that Vietnamese consumers have become increasingly price-conscious, even as inflation slows and economic prospects brighten. This shift has led to a surge in FMCG volume purchased with promotions. However, not all promotions are equally impactful.
As half of FMCG categories suffering volume declines, brands face the challenge of finding the right balance between price and promotions.
What's the ideal pricing level to maximise margins without losing shoppers? Which promotion schemes offer the highest incremental returns? Is reducing your prices the right strategy in today’s market?
Discover the tools to answer these questions in our Vietnam Shopper Pulse 2024 webinar: Optimising price and promotion strategies for maximum impact.
In this webinar, you will learn more about:
- The latest trends in the retail channel landscape: Which channels are consumers choosing to shop at?
- Real-world case studies of pricing and promotion strategies
- How to leverage optimisation tools to refine your pricing and promotion strategies
The webinar will be delivered in two sessions, in Vietnamese and English. On the registration page, please select a relevant session for you:
- Vietnamese session: 11:00AM (GMT+7) I Wednesday, September 18, 2024
- English session: 4:00PM (GMT+7) I Wednesday, September 18, 2024
If you are not able to attend the webinar, please sign up anyway and we’ll share a link so you can watch it on-demand.
Don't miss this opportunity to stay ahead of the curve. Save your spot today!
