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Kantar continues to grow its presence in Africa with the launch of a consumer panel in Egypt.

With the third largest population and economy on the continent, Egypt is an important market for local FMCG companies and also for the global ones who are seeking international growth opportunities. Kantar will be able to understand consumers in both urban and rural areas and is deploying a tailored methodology of digital data capture combined with interviewer support that will ensure the most accurate measurement of the consumer purchase behaviour. The first datasets from Egypt will be available in January 2015.