About

Kantar, WPP’s Information, Insight & Consultancy group, is the world leader in understanding consumers , utilizing continuous, syndicated consumer panels and research to provide analysis and insight into consumers consumption behavior.

The Beverages Consumption Panel is the definitive source for understanding beverage consumption behaviors of US consumers of any age, including kids and teens, in any beverage category – from tap water through to alcohol. We employ a comprehensive, one-week diary and deliver a detailed look at beverage consumption directly from the end consumer.  We provide consumption insights from a representative sample of over 40,000 individuals, with the ability to track trends in the market over time. We’ve been tracking the beverage industry for more than 30 years.

The Personal Care Usage Panel is the ultimate source for understanding the personal care routines of men and women aged 13+ in the US for Face and Body Skincare and Washing, Hair Care, Make Up, Deodorants, Fragrance, Shaving/Hair Removal, and Oral Care. We employ a comprehensive one week product diary and deliver a detailed look at personal care routines directly from the product user. This continuously fielded service provides the usage routines of a population-representative 11,000 individuals, and tracks trends in market behavior over time.

Worldpanel ComTech is the international service that provides continuous monitoring of Global mobile phone, tablet and quad-play ownership, purchasing and usage trends. A dedicated team of experts in this market deliver insights to many of the most important brands in telecommunications and technology in the US.

As trusted market consultants, the Kantar team provide narrative to the data, delivering explanation and interpretation to fully understand the market implications and provide deeper insights. Worldpanel information is used as an industry benchmark providing insights for 500+ clients across manufacturers, retailers and suppliers.