FMCG Monitor June 2019

Key market highlights in June 2019 issues:

Key Indicators

Though oil and electricity price increased in April, CPI of the 1st four months is kept under control, posting the lowest rate for the same period over the last 3 years. The retail sales of consumer goods maintains its growth momentum, driven by the strong consumer demands of foods and household appliances.

FMCG Growth

In long term, FMCG market sees a positive performance in Urban 4 key cities and an acceleration in Rural. In short term, the market retains its growth momentum in both regions, mostly driven by the volume consumption.

During the 1st four months of 2019, all sectors remain in healthy growth, mostly thanks to the increase of volume consumption. While Personal Care is the fastest growing sector in Urban 4 key cities, Dairy leads the FMCG growth in Rural.

Hot Category

In Urban 4 cities, Oyster Sauce enjoys impressive growth in both value and volume thanks to acquiring more and more shoppers. Meanwhile, Ice Cream consumed at home is fast expanding its consumer base in Rural, partly thanks to the increasing number of households having fridge with freezer.

Retail Landscape

Modern shopping channels continue growing ahead of total FMCG market at double-digit pace in Urban areas thanks to gaining more shoppers. In Rural, medium-sized street shops keep expanding its presence, attracting a significant number of new shoppers shopping there. With a good start in the first 4 months, modern retail is expected to make a greater achievement this year.

Spotlight of the Month – The recipe for brand growth

The majority of the top 10 growing brands in terms of consumer reach points (CRPs) are successfully expanding their reach. These brands have been acquiring an impressive number of additional households by catering to consumers’ evolving needs centred around health, convenience and happiness as well as bringing them an enhanced shopping experience.

Urban 4 cities include Ho Chi Minh, Ha Noi, Da Nang and Can Tho.

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