FMCG Monitor October 2020

Key market highlights:

1. COVID situation

Though the 2nd wave of the outbreak in late July was well contained, concerns about household income and job security remain higher than usual across 4 Key Cities.

2. Economic indicators

Vietnam’s economic performance is getting back to growth in quarter 3 and is expected to continue rebounding in the last quarter of 2020.

3. FMCG overview

In short term, the FMCG market growth returns to its pre-COVID level.

4. Hot categories

Snacking products are doing well amid the pandemic, promising great opportunities by capturing new in-home occasions.

5. Retail landscape

Growth is cooling across all channels. Online channel continues to gain share and is the fastest growing format post MCO.

6. Spotlight

Despite a global pandemic to worry about, the desire to live more sustainably has not disappeared among Vietnamese people, which might affect their purchase behaviors post C19.

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