FMCG Monitor Q3 2024: A stormy FMCG environment

The third quarter of 2024 presented a mixed bag for Vietnam's FMCG market.

Vietnam’s GDP recorded a high GDP growth at 7.4%, the strongest quarterly growth in 2 years while CPI is under control at approximately 3% y-o-y growth. The economy demonstrates resilience despite economic challenges posed by the super typhoon Yagi which happened in mid-September.

The typhoon did raise consumers concerns about the country’s economic prospects, particularly in the northern region which sustained the heaviest damage. 

While the nation's economy showed resilience, weathering the impact of Typhoon Yagi, consumer sentiment remained cautious, especially when evaluating their financial situations and spending.

Uncover the full FMCG story in Vietnam

How has consumer sentiment evolved in response to recent macro and socioeconomic trends? How have in-home FMCG purchases shifted as a result of these factors? Which categories are driving growth, and which retail channels are capturing consumer attention?

Kantar’s Vietnam FMCG Monitor 2024 report provides the answers you need to stay ahead of the curve.

What you’ll find:

• Macroeconomic Pulse: Stay informed about consumer confidence, household expenditures, spending patterns, and macroeconomic trends that shape the FMCG landscape.
• FMCG Overview: Gain insights into the performance of key FMCG sectors and identify the factors driving growth and decline.
• Retail Channel Dynamics: Analyze the evolving retail landscape and optimize your trade plans for maximum impact.
• Category-Specific Analysis: Deep-dive into specific categories to uncover competitive insights and identify growth opportunities.

Fill in the form on the sidebar to find out more information and request the full report.

Worldpanel Vietnam’s Household panel 

The Vietnam FMCG Monitor series is powered by Worldpanel Vietnam’s household panel. We continuously track all information about household purchases of over 130 FMCG categories for in-home consumption. 

With our single-sourced panel, we can uncover and link consumer attitudes and perspectives to actual shopping behaviour to help you develop a holistic brand strategy. Through our advanced solutions and analytics, you will understand who your shoppers are, how they shop, spend and consume.  

Contact our expert team and start leveraging consumer and market insights to grow your FMCG brand in 2024.