FMCG Monitor September 2020
Key market highlights:
- COVID situation
Though the second wave seems to be well contained in infected areas, the situation remains uncertain in the rest of 2020
- Economic indicators
CPI rises slightly in July, yet still being well-controlled while retail sales of consumer goods start regaining its growth momentum.
- FMCG overview
The market records double digit growth in the first 7 months yet slowing down post social distancing period.
- Hot categories
“Pandemic” categories see a slowdown post lockdown periods while beverage categories are rebounding.
- Retail landscape
Retail environment is changing with the expansion of emerging channels and big retail formats, which is more likely the new normal.
- Spotlight
Online channel – one of emerging channels is gaining popularity among Vietnamese people. Great promising for digital payment to take off!?
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