Fun Facts Corner: Cool for the summer

Beat the Heat and Stay Cool during the Summer

Summer is perfect for spending time with family and friends, especially as the kids are off from school! There are usually lots of activities taking place during the mid-year break such as outdoor picnics, beach vacations, pool parties and generally enjoying the warm weather and fun time together. It's getting more and more prevalent among Vietnamese people, generating increased consumer demand for “cool” items, specifically sun protection and ice cream.

How to fully capture this seasonal growth opportunity and plan campaigns to make the summer “cooler”?

Download full infographics in both English and Vietnamese using the link on the right side of this page, to know how warmer weather impacts on consumer behaviors and which trends are most potential to tap into.

Don't miss out on the Fun Facts Corner series with Worldpanel Division Vietnam!