Insights
Is Ecommerce the only way to win for FMCG players?
Despite digital’s rapid proliferation in the region, FMCG brands need to remain vigilant of all their opportunities
E-commerce is ubiquitous in retail these days. Despite the low single digit growth of global in-home FMCG, e-commerce shone with a solid growth globally.
In Asia, e-commerce has managed to score significant shares in FMCG within North Asian countries – China, Taiwan, and Korea, even posting more fascinating annual growth. The question now, however, is e-commerce the only way to go for all players in Asia?
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