Vietnam Beauty: When basic is not so basic

In Vietnam, the positive status of macroeconomics and higher living standards are shaping changes of Vietnamese lifestyles and needs. Urbanites now not only spend for basic commodities but allocate more of the budget to other aspirational demands. As a result, they are getting more conscious about self-care and self-indulgence, leading to the flourish of Beauty sector in recent years. Beauty care today is transferred into the diversity of consumer needs and the rise of product personal­ization.

Our latest figures show a healthy growth of Beauty market across Asia. The surge in the consumption of beauty products is driven by emerging beauty trends, presenting significant opportunities for both cosmetic brands and retailers.

Within this report, we reveal how the Beauty market is evolving in Vietnam beside top beauty trends in Asia, and furthermore, what could shake up the beauty market in the coming time.

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