Insights

The FMCG Weekly News August Week 3

30/08/2021

Follow your shopper weekly!

Staying Ahead and Abreast with the Changing Consumer & Shopper behaviour.

At Kantar's Worldpanel Division, we believe behavioural evidence plays a greater role to help us see what is happening; more than ever. Having the clarity of sight allows us to develop or calibrate our growth strategies and responses to them. Our focussed insights reveal what happens to people behaviour whilst staying at home and post lockdown -giving a closer reality which allows us to measure the consequences of future behaviours.

Given the current development of COVID-19 situation, to ensure that you stay on top of what is happening, we would like to provide a more frequent update read on how consumer and shopper behaviours are changing in FMCG market through the series of The FMCG Weekly News.

What do we see so far?

FMCG spending reached a plateau between 18th and 25th July and decreased significantly after stricter directive 16 measures applied. However, we see a bounce back in the week ending 15th August.
Packaged Food cooled down in the week ending 18th Aug, partly due to less shopping trips, an indication of stock being full? Other food sectors gained share while Home Care dips.
Minimarket continue their rise maintaining its position as an important channel amid the pandemic.
Fruit Milk, Canned Foods, Pasta, Noodles and Mayonnaise are the fastest growing categories.

For more details, we invite you to have a look at the update of August Week 3 of the FMCG Weekly News 2021 by downloading the report on the right side of this page.

If you have further queries looking into your category on a weekly basis and/or in periods of time, please feel free to contact any of your existing client service team who will be able to assist or contact us.