Insights

The FMCG Weekly News July Week 4

19/08/2021

Follow your shopper weekly!

Staying Ahead and Abreast with the Changing Consumer & Shopper behaviour.

At Kantar's Worldpanel Division, we believe behavioural evidence plays a greater role to help us see what is happening; more than ever. Having the clarity of sight allows us to develop or calibrate our growth strategies and responses to them. Our focussed insights reveal what happens to people behaviour whilst staying at home and post lockdown -giving a closer reality which allows us to measure the consequences of future behaviours.

Given the current development of COVID-19 situation, to ensure that you stay on top of what is happening, we would like to provide a more frequent update read on how consumer and shopper behaviours are changing in FMCG market through the series of The FMCG Weekly News.

What do we see so far?

Stockpiling level for FMCG remained high in the week ending 25th July, not yet reaching the peak of wave 1.
Packaged Foods continued gaining importance in FMCG basket hitting all time high in terms of share.
In terms of value share, Minimarket slowed down in the latest week while Hyper & Super picked up.
With the recent FMCG performance, together with the assumptions that residential mobility and consumer confidence reduce slightly, and food inflation increases slightly, FMCG is forecasted to grow high in Q3, slow down in Q4 and reach +2.3% in 2021.

For more details, we invite you to have a look at the update of July Week 4 of the FMCG Weekly News 2021 by downloading the report on the right side of this page.

If you have further queries looking into your category on a weekly basis and/or in periods of time, please feel free to contact any of your existing client service team who will be able to assist or contact us.